Today, women feel more in charge of their finances than any other point in history. Empowered by greater purchasing power over recent years, women are gaining more financial-decision making power and are the primary decision makers for their households.
New data shows that women are taking a more independent approach to invest – pursuing their own investment strategies while seeking occasional guidance on the way – and are seeking out companies that are socially conscious and support women’s financial empowerment.
- More than half of women (55%) say they are the primary financial decision-maker for their household
- 50% of Americans – men and women – say they have equal financial-decision power to their significant other
- Women are more likely to buy stock in a company that pays women the same as men (91%) and offers employees 3+ months of family leave (85%)
- Women are more likely to care about social impact investing, including investing in companies with diverse leadership (90%), a commitment to environmental sustainability (87%) and support of the LGBTQ community (67%)
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