Victoria’s Secret Under Pressure To Rebrand

News

L-brands is under pressure to break up.

New York hedge fund Barington Capital Group reportedly plans to urge L-Brands to split Bath & Body Works from Victoria’s Secret.

The Wall Street Journal reporting the firm argues Victoria’s Secret could be rejuvenated by updating its branding.

Victoria’s Secret plans to close more than 50 stores this year.

Shares of L-Brands are down about 40 percent from a year ago. 

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