LUBBOCK, Texas – The United Family® celebrated its landmark eighth year as a part of the Take a Bite Out of Hunger program with the delivery of 4,860 pounds of apples to the High Plains Food Bank. The longest-running retail partner in the Take a Bite Out of HungerTM program, The United Family has donated more than 400,000 pounds of apples and fed more than 100,000 families over the years.
“Our partnership with The United Family and the dedication of their team is crucial to our mission,” shared Emily Bell, communications and marketing manager for HPFB. “We strive to alleviate hunger and promote health in the individuals we serve, which is why protein and produce distribution is so important. We love receiving the gift of apples!”
This donation marks a continuing commitment by The United Family as one of the original partners of the Take a Bite Out of Hunger™ program sponsored by FirstFruits Marketing of Washington. FirstFruits created the Take a Bite out of Hunger™ campaign to help feed the underserved while bringing attention to the problem of food insecurity in the United States.
“As we celebrate the eighth year of partnership, our continued participation in the Take a Bite Out of Hunger program allows a great opportunity each year to actively support our commitment to serve those in need,” said Joseph Bunting, produce director for The United Family. “We are proud to stand alongside organizations fighting widespread hunger.”
Since Take a Bite out of Hunger was introduced in 2010, over 1.2 million pounds of fresh apples have been donated to local food banks in the name of the participating retailers. This year more than ten retailers joined the Take a Bite Out of Hunger effort with donations going to local food banks throughout the U.S. and Canada.
“I am humbled by the continued commitment of The United Family and their support for the Take a Bite Out of Hunger program observing nearly a decade of dedication to supporting those in need,” said Chuck Zeutenhorst, general manager of FirstFruits of Washington. “We are proud to have the opportunity to help United make a difference and give back in their local communities.”