Prescription drug ads on television list potential side effects.
But, never the price.
And that’s about to change.
Pharmaceutical giant Johnson and Johnson says soon it will include both the list price and potential patient out-of-pocket costs for its medicines in TV ads.
The company will start with its most popular medication to see how the information lands with consumers.
Part of the pressure is from the trump administration.
Last May it unveiled “American Patients First,” its blueprint aimed at lowering drug costs and out-of-pocket expenses for consumers.
Johnson and Johnson say its decision to air prices in its TV ads comes in response to the Trump Administrations proposal as well as consumer input.