Streaming services targeting older generations

Today in Amarillo

A new report suggests that people between 33 and 44 years old are more likely to subscribe to a streaming service than teens and young adults.

(FOX NEWS) – Music streaming services are changing their tune about “oldies” music.

Older rock and roll from the ’60’s through the ’80’s could be making a comeback.

The Wall Street Journal says companies like Spotify, Amazon, and YouTube – which is owned by Google – are going after older music to attract broader audiences.

Other companies such as Apple and Sirius XM’s Pandora already have services for older music.

Older music is often called “catalog” music and currently, 65 percent of music consumption on streaming services is catalog music.

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