Chocolate lovers: Choices, choices, choices. Brown sweet chocolate, dark semi-sweet chocolate, creamy white chocolate and now naturally-pink, fruity ruby “chocolate”.
Barry Callebaut, one of the world’s largest chocolate makers, is making pink ruby chocolate from ruby cocoa beans found in South America and bringing it to the US.
Nestle uses it in its Ruby Kit Kat bars in Japan, Trader Joe’s has it in wafers, and Harry and David’s has it in truffles.
Technically, its not officially a “chocolate” here until after FDA approval until then, it’s called “Ruby Couverture.”