It’s National Ice Cream Month and we’re celebrating the biggest ice cream news of the summer. Experiential brand, Museum of Ice Cream (MOIC), is making its way into consumer goods, with a new line of ice cream that will bring the brand’s lively and imaginative spirit into more than 1800 Target stores NATIONWIDE. The fun continues as MOIC hits the road on its mobile ice cream truck, throwing socials across the country while delivering sweet treats to people in cities like Chicago, Atlanta, Minneapolis, Philadelphia and more.
Museum of Ice Cream Pints will be sold at most Target stores starting on July 8th. For the past two years, MOIC has sourced the highest quality, tastiest ingredients to create a line of pints that speak to its brand values of creativity and play. When designing MOIC’s flavors, the team set out to encapsulate the lively and imaginative spirit of the Museum through distinct inclusions influenced by their most beloved memories and cherished foods. Inspired by moments of amusement and laughter— such as taking a swing at a piñata and diving into the sprinkle pool— MOIC’s pints were created to encourage people to have fun, host their own ice cream social, and share their pints with others.
7 DEBUT FLAVORS
Banana Ice Cream with Almond Butter & Salted Caramel Swirls
Vanilla Ice Cream with Rainbow Sprinkles
Cherry Ice Cream with Pieces of Cherry & Sugar Cookie Bites
Chocolate Ice Cream with Milk Chocolate Flakes
Cinnamon Ice Cream with Churro Bites
Vanilla Ice Cream with Wafer Cookies
Cake Bites, Animal Cookies, Sprinkle and Vanilla Ice Cream
About Maryellis Bunn:
Maryellis Bunn is the Founder & Creative Director of 1and8 Inc & Museum of Ice Cream. Since launching her brand in 2016, Maryellis has grown Museum of Ice Cream from a small temporary installation in New York City into a nationwide sensation with 5 locations and counting— welcoming over a million visitors from around the world alongside the debut of its own line of ice cream. As an entrepreneur and creative director, Maryellis specializes in designing and constructing socially-squared spaces, created to provoke inspiration, foster community and celebrate the power of imagination. A graduate of both NYU and the Parsons School of Design, Maryellis holds a dual degree in business and design. Before Museum of Ice Cream, Maryellis was the Head of Innovation at Time Inc. and was a creative consultant and design strategist for Facebook, Instagram, Staples and many more. In 2017, Bunn was awarded Forbes 30 Under 30 and voted Ad Age's 50 most influential creative figures and in 2018, Museum of Ice Cream was awarded Fast Company’s Top 10 Most Innovative Companies in Live Events.
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