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A Great Smile with Dr. Sheffield

To get the inside scoop on achieving a healthy smile, we went straight to the experts—and who better than the inventors of toothpaste at Dr. Sheffield’s Naturals. Over 160 years ago, Dr. Washington Sheffield actually invented modern-day toothpaste and was the first to put it in a tube. 

This company was ahead of its time—and now, the founder’s come back to life in a fun new Augmented Reality App, available for download on the App Store and Google Play. , When lined up with the outer packaging on-shelf at CVS stores nationwide, Dr. Sheffield visits the 21st Century and playfully lectures today's “little whippersnappers” about the benefits of returning to life’s simpler pleasures--and that includes natural, fluoride-free oral care.

This month, Dr. Sheffield’s launches its new Activated Charcoal flavor.  Activated Charcoal is in so many beauty and grooming products this summer –and even in food! No longer synonymous with BBQ’s, activated charcoal is all the rage found in cappuccinos, ice cream, facial scrubs and even toothpaste! 

About Dr. Sheffield’s Naturals: 
About In the mid-1870s, Dr. Washington W. Sheffield invented a ‘creme dentrifice’ for his patients, replacing the unsavory powders of the time. He put it in a tube, and the rest is history. Keeping in line with the charcoal trend, Dr. Sheffield’s Premium Natural Toothpastes, this month introduces Activated Charcoal flavored toothpaste.  Dr. Sheffield’s Premium Natural Toothpastes are certified by the NPA, which is the Nation’s Largest and oldest non-profit organization dedicated to the natural products Industry. All varieties contain no fluoride, GMOs, synthetic detergents or foaming agents, and no artificial colors, flavors or sweeteners.

Dr. Sheffield’s Naturals brand presents a cutting edge new app that blends authenticity with forward-thinking innovation. The downloadable Sheffield AR app -- available on the App Store and Google Play is the first of its kind in the personal-care category. Dr. Sheffield’s classically bearded, aristocratic mug activates when lined up with the outer packaging on-shelf at participating retail stores nationwide. When activated, Dr. Sheffield comes to life and playfully lectures today's “little whippersnappers” about the benefits of returning to life’s simpler pleasures--and that includes natural, fluoride-free oral care.


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