Earlier this week, Amarillo Professional Baseball announced Sod Poodles would be the team name, but there is one problem: The team does not own the trademark for the name “Amarillo Sod Poodles.”
Stone Ranch Media, LLC owns the name. It is a company owned by panhandle residents Dusty and Nikki Green, and according to the U.S. Paton and Trademark Office, they filed for the trademark two days after Amarillo Professional Baseball announced its list of names finalists.
The team did trademark the name “Sod Poodles,” but the full name of “Amarillo Sod Poodles” is owned by Stone Ranch Media.
In a Facebook post, Dusty Green said the team made three offers for his trademark back in September, but he turned them down, and now he is working on his own merchandise.
Sod Poodles General Manager Tony Ensor was not available for interview today, but he did send us a statement:
“We are aware of this individual and we are following the trademark processes and procedures. We are not at all concerned and will let the process play out. We could not be more excited and confident about our name, this brand, and our logo! Sod Poodles is our brand and identity. We created it, and our community brought it to life. There is no way we are going to allow an outside individual who has nothing to do with our team try to take advantage of our team and this community.”
The team is selling branded merchandise online and said they are not concerned, and will just let the process play out.
Some of their merchandise does say “Amarillo Sod Poodles” on it. There are some items like hats with just a version of the logo, or that just say ”Sod Poodles.”