Real Men Wear Pink was created to give men a greater presence in the fight against breast cancer. Working alongside our American Cancer Society events, Real Men Wear Pink gives communities the opportunity to nominate local male leaders to spearhead fundraising for the American Cancer Society’s breast cancer initiatives.
Key male leaders in the community are chosen as Candidates. Candidates commit to raising $1500 and wearing pink every day in October in promotion of their efforts to raise awareness. (The American Cancer Society will provide a pink tie and socks to each participant.) Candidates raise awareness through their personal social networks by using platforms such as Facebook, Twitter, and Instagram, but more importantly at their place of business. Raising awareness for your team and the customers that come in the door and promoting prevention to everyone is a key goal! Our Real Men are challenged to get creative with not only their fundraising campaigns, but also in the way they are promoting awareness and prevention. Having their co-workers and the entire business involved and helping creates a sense of teamwork and fun. Simply having a sign asking if women/men have had their yearly screenings, and promoting self-awareness and self-checks is a simple but important step in the fight against cancer. Through this campaign, we want everyone in your business to know the real reason you are wearing pink. You are determined to save lives with prevention, education, awareness, and raise money for lifesaving research.
All candidates in the campaign are competing against each other to be named the top fundraisers and win a prize. A bio is written about each candidate and is shared on the local Real Men Wear Pink website and via social media. Candidates fundraise via the fundraising website and often conduct third-party fundraisers to achieve their personal fundraising goals. Friendly competition occurs between the candidates, and candidates often raise much more than the $1,500 commitment. The top winner’s name is promoted upon the conclusion of the campaign, and he receives bragging rights along with an exclusive gift. This year, the top four fundraisers and their guests will be featured at a special “Pink Table” at the Cattle Baron’s Ball on November 4th, 2017. All candidates will receive support and cultivation from their American Cancer Society staff partner as needed.
When you join, Real Men Wear Pink, you’re joining community leaders across the country to put the power of pink into action – raising awareness and money to support the fight for a world without breast cancer.
For more information and to donate, click here.