Purpose + Passion Boutique: Teams with Tatum Tough Foundation and WTAMU Bateman Team


Everyone goes shopping, but does each shopping trip has a purpose? Purpose + Passion Boutique wanted people’s shopping experience to be more than just shopping. 

Owner, Kristin DeRight wanted it to be more about the purpose of why the customer was shopping, whether it be a gift for a friend, a baby gift, a wedding gift or just something for yourself. She wanted you to know that your purpose for shopping just might make a greater purpose in this world.  

Purpose + Passion Boutique carries home decor, fashion, gift items, and more items that all have a purpose. 

Some lines the boutique carries are: 

  • ABLE – (was known as Fashionable) is a lifestyle brand focused on ending generational poverty by working with women who have often overcome extraordinary circumstances. They manufacture directly in the communities we wish to impact by creating jobs and ending the cycle of charity dependency. They are locally and globally in Ethiopia, Peru, Mexico & the United States.
  • Cait & Co — 5% of each Cait + Co sale goes directly to the Lovin’ Soap Project. The LSP uses donations to collaborate with partners and set up workshops on the ground in countries like Senegal, Uganda, Tibet, India, and Haiti, in addition to many others. The Lovin’ Soap Project goes into these communities for extended periods of time to teach women and girls the art of soap making & also hygiene education. The LSP also provides ongoing support after they leave the country to ensure these women are able to maintain their businesses within their communities.
  • BÉLJOY – is a distinct line of handcrafted jewelry produced in Haiti + the US by local artisans. Béljoy offers men + women in Haiti the opportunity to earn a dignified and consistent wage through the art of jewelry making. Béljoy creates jobs and works with the Haitian people to develop their skills in a way that is dignified, significant, and profitable to the artisans. They also look for opportunities to support the communities & artisans through education, medical needs, microloans, and more. Béljoy is so much more than jewelry; it is a movement that is restoring dignity and inspiring change. Every purchase made directly affects lives in Haiti and increases the opportunity to bless others.
  • Bunnies by the Bay – a baby gift line that partners with two outstanding organizations.  Worldwide Orphans delivers programs focused on attachment, early intervention, health care, sport and the arts to communities and orphanages in Bulgaria, Ethiopia, Haiti, Serbia and Vietnam. By addressing the needs of the whole child, Worldwide Orphans giving kids strong bodies and the coping, social and life skills they need to be happy and successful in the future. Kids Wish Network is an international charitable organization dedicated to infusing hope, creating happy memories, and improving the quality of life for children having experienced life-altering situations.  

Thursday, March 8 from 5 to 7 p.m., Purpose + Passion is teaming up with the Tatum Tough Foundation and the WTAMU Bateman Team for their “More Than 4” campaign. A portion of the sales that day will go towards the foundation and the team’s campaign. 

Purpose + Passion Boutique
2612 Wolflin Village 

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