Another Nike ad landing in a hairy situation this time it’s literally hairy.
The athletic brand’s latest advertisement features a woman in a sports bra but with a twist.
You can see the model’s arm raised over her head to reveal her hairy armpit.
The unshaven pit now sparking online controversy with some outraged social media users calling it “disgusting.”
Others are speaking out against the criticism asking the question “why is a woman’s natural body hair being shamed?”