Which Wich Superior Sandwiches made its Amarillo debut inside the Toot’n Totum at 1540 S. Coulter in the Medical Center last week. The new store employs 25 Team Members who have been training for several weeks to provide top customer service and embrace the fun vibe that Which Wich is known for throughout the country.
“We are excited to bring the Which Wich vibe, menu, and experience to this market to complement and enhance our newest location. The Medical Center area itself is unique and, in turn, we wanted to provide our guests with something equally distinctive.” said Greg Mitchell, Board Chairman of Toot’n Totum.
The vast menu contains 51 sandwich combinations and over 50 additional toppings. Guests start their experience with Which Wich’s revolutionary ordering system. They pick a bag with the category of sandwich such as turkey, ham, vegetarian, or even peanut butter, grab a red Sharpie® and mark up the pre-printed menu on the sandwich bag. The marked bag is then put on a zip line where it is made-to-order, with fresh, premium ingredients, only available at Which Wich, for no additional charge. Guests are also encouraged to doodle on the back of the bags to share their artwork on the community wall or to draw a patriotic theme on the bag to be filled and sent to troops overseas for the Flag your Bag program.
Additionally, guests can order on-line for pickup and delivery service. A loyalty club rewards guests with free sandwiches, shakes, and cookies.
While the Medical Center TnT will house the first location, plans are underway to expand the franchise to other Toot’n Totum stores in the future. The franchise will have more than 500 locations by the end of 2017 in 40 states and across 10 countries.