Survey: Millennials drive Valentine’s Day spending


Millennials expect to spend 37% more than the average adult for Valentine’s Day

(CNN) — With Valentine’s Day just around the corner, a new survey finds that most coupled Americans plan to spend about $150 to celebrate their love unless they’re millennials.

That age group, between the ages of 24 and 39, is planning to spend $208 on food, entertainment, and gifts.

This is according to a new survey from and yougovplc.

Millennials cite newer relationships and social media as reasons for their spending plans.

But they aren’t the only generation planning to spend more than the average.

Gen-X plans to spend $160.

Baby Boomers, meanwhile, plan to spend just about $100.

According to the National Retail Federation, adults in the US are forecast to spend more than 27-billion dollars; a jump of 32-percent over last year’s projection.

More from

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Video Forecast

More Forecast

Don't Miss