McDonald’s is getting a makeover.
The fast-food giant announcing Monday its plan to buy artificial intelligence company “Dynamic Yield” in a new digital push.
Potential upgrades include revamped menus that suggest items for customers.
The electronic display board will vary based on factors such as the weather, time of day, or region.
A customer’s menu could suggest iced coffee on a hot summer’s day or a steaming stack of pancakes during the winter.
McDonald’s hopes the expansion of technology will create a more personalized dining experience.
The deal is valued at more than 300 million dollars, making it the restaurant chain’s largest acquisition in two decades.