Becoming a better driver may be easier than you think; just look start paying attention to the billboards.
This according to a new study from Australia’s outdoor media association.
Officials set up billboards in various parts of the country and collected data.
Researchers say they looked for indicators of distracted drivers including drifting over the lane and stopping over the line.
Drifting improved when the digital billboards were turned on.
And experts say stopping over the line also improved significantly adding digital billboards can help focus a driver’s lateral attention and “reduce visual distraction and improve driving performance.”