The United Family community raises $103,407 for March of Dimes

Local News

LUBBOCK, TX (PRESS RELEASE) – The United Family and its customers raised $103,407 for March of Dimes, the leading non-profit dedicated to improve the health of moms and babies. The scan-tag campaign kicked off July 1 and ran through July 12 at The United Family locations in Texas and New Mexico. The United Family customers chose to add a $1 donation to their total grocery bill to help moms and babies by contributing to March of Dimes. The United Family stores include United Supermarkets, Market Street, Albertsons Market, and Amigos. Since 2001, The United Family and its customers have raised more than $1.2 million to support the mission of March of Dimes. The final campaign results from across The United Family teams have been tabulated.

West Texas
Lubbock/South Plains area                   $17,821.29
Amarillo/Panhandle area                      $20,924.72
Abilene & San Angelo area                   $13,406.48
Permian Basin                                     $ 4,164.51
DFW & Wichita Falls area                  $15,865.09         
New Mexico                                       $31,225.49

“We are so grateful for the funds The United Family and their customers raised,” says Delia Case, March of Dimes West Texas Executive Director. “Moms and babies need our help more than ever and these much-needed funds will make a huge difference. The U.S. is facing an urgent maternal and infant health crisis and we are on the front lines in Texas and New Mexico.”

“We are so thankful to our valued guests for their generosity on this fundraiser for March of Dimes,” says Mandy Tomlin, CFO of The United Family. “Because of them, we were able to raise over $100,000 for an incredible organization. The United Family fully supports March of Dimes and their efforts to create a world where all mothers and babies are given the best opportunity to thrive.”

The U.S. is among the most dangerous developed nations in which to give birth. Even before the COVID-19 global pandemic hit, the United States is in the midst of a maternal and child health crisis with more than 50,000 women experiencing life-threatening complications as a result of pregnancy and childbirth and 380,000 babies born prematurely each year. In Texas, one in 9 babies (10.8%) are born preterm, which can lead to life-long health problems. March of Dimes is working in communities to reduce the rising rates of preterm birth, maternal mortality and morbidity.

March of Dimes always serves as a reliable resource and support system for moms and babies, and especially now during the COVID-19 pandemic. March of Dimes has created education and support resources including a COVID-19 Fund for women preparing for childbirth and families caring for a newborn. March of Dimes has up-to-date English and Spanish support, information and planning tools, such as Birth Plans, on their websites, social channels and in their apps. In addition, funds support meal deliveries to local hospitals to provide respite for families with babies in the Neonatal Intensive Care Unit (NICU) and their medical staff. Support of March of Dimes also helps fund:

  • Free virtual NICU support program for families
  • Virtual prenatal programs for moms-to-be
  • COVID-19 interventions and support for moms and babies
  • Programs that promote health equity for moms and babies and directly combat racial disparities in maternal and child health
  • Educational programs, including live Facebook panel discussions, to get info into the hands of moms and families
  • Necessary supplies for expectant mothers including blood pressure cuffs and masks

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