Junior League Continues Little Black Dress Initiative


The Little Black Dress Initiative (LBDI) is a social media driven, fundraising and awareness campaign. The purpose of LBDI is to raise awareness about generational poverty in Amarillo. It is also a way to tell people in the community of Amarillo who the Junior League is and what we are doing to help end the cycle of generational poverty.

How can you participate?
This year the Junior League of Amarillo will host our first LBDI February 13-17. During the week women wear the same black dress and button saying “Ask me about my Dress”. This will raise awareness about poverty in our area and draw attention to ways to donate towards the League’s mission and to breaking the cycle of generational poverty in Amarillo.

Why Amarillo?

25.3 % of children in Amarillo live below the poverty level
 The school district currently has 1,866 students identified as homeless
 Childhood poverty grew 56.9% over a 3 year period in Randall County
 In Potter County:
o 37% of households (a family of 4) have an income under $25,000
o 58% of single mothers live in poverty
o 28% of single mothers are high school dropouts
 Texas saw a 10.8 % increase in its childhood poverty rate
*Statistics gathered from United Way Amarillo 2016 Community Status Report

How can you help spread awareness?
Each day of the week we encourage you to wear a black dress or outfit for each day of our awareness week to help us build awareness about generational poverty in our community.  Please feel free to join us and share your picture or just share our picture from the Junior League of Amarillo Facebook post on your social media page i.e. Facebook and Instagram, tag the Junior League of Amarillo, and use the following hashtags: #thisiswhywejlamarillo and #LBDIAmarillo.

How can you make a difference?
If you would like to make a donation to help us fight generational poverty in Amarillo go to www.jlamarillo.org or contact Michaele at the Junior League headquarters.


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