Instagram announcing new measures following amounting pressure from the parents of a suicide victim.
The head of Instagram, Adam Mosseri, says all graphic images of self harm will be removed from the popular social media platform.
In an interview with BBC, Mosseri says the site is trying to balance the need to act now and the need to act responsibly.
The move comes after the father of Molly Russell, a 14-year-old who took her own life in 2017, said Instagram had “helped kill” his daughter.
Molly was found dead in her bedroom after showing no obvious signs of severe mental health issues.
Her family found that she had been viewing graphic images of self harm on the site prior to her death.
Molly’s father Ian Russell welcomed Instagram’s commitment and says he hopes Instagram would act swiftly in implementing their plans.
Instagram is owned by Facebook.