Heart of the High Plains: There’s an App for That!


The Amarillo Community came together on Thursday night to celebrate the growth of three local entrepreneurs at the 22nd Annual Amarillo EnterPrize Challenge Awards Ceremony. These entrepreneurs were selected as the 2017 recipients of the EnterPrize Challenge by five independent judges based on their professional business plans and presentations for investment.

Participants of the challenge went through a challenging six-month program and several submissions before submitting a 20-page business plan to a panel of independent judges. After they were selected as a finalist, they presented a 10-minute pitch to the judges for the opportunity of investment from the Amarillo Economic Development Corporation. The three businesses selected as recipients of the funds are:
Biti Pies – $100,000
Owners: Mike & Jeuleda Huffaker 
Biti Pies sells individually wrapped, single-serving, high-quality snack pies and cakes. The product size allows for thousands of pies and cakes to be produced each day that are easy to distribute, store and merchandise.

EasyMath App – $100,000
Owner/President: Alejandro Magallanes 
Students struggle with math homework on a daily basis due to the lack of one-on-one time in the classroom. EasyMath is a mobile application that provides students with tutoring by having the student submit an image of their math problem and connecting them to a qualified tutor via the app.

TechKnow Remote Systems – $100,000
Owner: James Schmidt
TechKnow Remote Systems has created a system that monitors collection tank levels for small oil producers. This system allows oil producers to view their oil production data, get alerts for fill levels and make reports with their data.
The 2017 Amarillo EnterPrize Challenge process began in August of 2016.
  • 60 companies registered for the EnterPrize Challenge
  • 70 people participated in group coaching workshops 
  • 50 companies applied for the EnterPrize Challenge
  • 23 qualified businesses submitted Investor Fact Sheets to make it to the 15 semi-finalist position 
  • 14 qualified business plans were submitted for an opportunity for investment
  • 5 finalists were selected to present their plans to the judges
  • 3 local businesses were chosen to receive Amarillo EnterPrize Challenge investments this evening
Judges for the 2017 Amarillo EnterPrize Challenge include:
  • Jake Breechen, Confluence Security Group
  • Steve Bowen, Happy State Bank
  • Brad Martin, Community Leader
  • Robin Patterson, WTAMU College of Business
  • Joshua Raef, Chick-fil-A Georgia Street 

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