(FOX NEWS) – Millenials are drinking more than gen z folks. The reason? Kids.
A recent study by Constellation Brands shows while Gen Z consumers are drinking less, Millenials are drinking more.
Back in 2013, Millenials consumed about 24 drinks a month. Now the number has increased to 29 drinks a month.
Gen Z, categorized by people between the ages of 21 and 24 are drinking less frequently but drinking higher quality brands.
Researchers are curious to see if this will start a trend as Gen Z gets older and their lives become more hectic to see if they will drink more like millenials.