A new study finds–social media stars can inspire children to eat junk food, but not health food.
Researchers in the UK studied nearly 200 children, ages 9 to 11, and found children who watched YouTube and Instagram stars eat unhealthy food would up their intake of junk food.
But the kids who watched the influencers eat healthy food gave that food a pass.
Doctors say, as humans, we’re designed biologically to be very responsive to the sweet and salty parts of junk food, but we’re not really programmed to overeat vegetables in the same way.
And when it comes to marketing, researchers found children view influencers as more trustworthy than traditional celebrities, probably because they seem more familiar.
Full results of the study are published in the journal “Pediatrics.”