A musician from Clovis should be making Cowboy fans proud around New Mexico. The team has already used one of his songs for a game, and now he’s writing another one for them.
The big stage and bright lights—Keize Montoya has opened up for 2 Chainz, T-Pain and Tinashe, but he hasn’t let it get to his head. He says his roots keep him humble, growing up in Clovis and graduating from high school there.
In a family of musicians, he always knew he wanted to be a performer.
“I used to play keyboard in a Tejano band with my dad and them, so it was just in my blood,” Montoya said.
He moved to Phoenix at the age of 18 with the hopes of launching his music career, attending audio engineering school. The longtime Dallas Cowboys fan began producing and editing his own music videos—some about the Cowboys. Eventually, he caught the team’s attention.
“It was truly organic. It wasn’t no gimmick or anything like that,” Montoya said. “I made a song called ‘Feed Me’ and that really took off. It got over 6 million views on Facebook.”
He says his song has been played steadily at every home game since 2016. Then, management reached out to him, first asking to create a promo song for a game against the Saints last year called “Stars Come Out.”
“It’s hard to come out of a small town and make it in the media/entertainment industry,” Montoya said. “I didn’t have that foundation that a lot of people from big cities have, so I had to go out and create that for myself. So that’s the biggest challenge and the Cowboys helped give me a platform.”
This year, they’ve asked him to do it again.
While he can’t release many details, he says he’s excited for the fans to hear it, and for the upcoming season.
“We’re about to make a new sound, new anthem, get the next page going,” Montoya said.
He couldn’t give us many details but says the new song will come out close to the kick-off of the NFL season.