(FOX NEWS) – The spa business is booming.
The International Spa Association says spa visits and the money they generate reached a record high last year in the US.
Revenue was $18.3 billion dollars.
Sales were driven by 190 million pampering trips.
And, more men than ever are getting into the act.
Some spas are seeing a 50-50 male-female split among guests.
Another trend is the use of technology.
One company was offering mani-pedis that included a virtual reality experience.