Geoffrey the giraffe is coming back if a new company can resurrect Toys ‘R’ Us.
The new company, called Tru Kids, Inc., said on Monday that it has taken over the parent company of several Toys ‘R’ Us brands, including Babies ‘R’ Us, and are planning to relaunch the iconic toy seller.
CNBC said that several former Toys ‘R’ Us executives are running Tru Kids, Inc.
The company says it is exploring many options for the revival, which include stand-alone or pop-up stores, and opening 70 stores in Asia, India and Europe in 2019.
The company has not yet announced its U.S. business strategy but says it will focus on the technology and the customer experience