AT&T to give away HBO Max

Business

HBO Max, WarnerMedia's direct-to-consumer streaming service set to debut in 2020, will be available starting this spring to 10 million AT&T customers who are also HBO subscribers in the United States at no extra charge.

(NBC NEWS) — AT&T customers who subscribe to HBO will get the new streaming service “HBO Max” at no additional charge.

At&t hopes HBO Max will help it retain wireless subscribers.

And it is using HBO Max to take on Netflix and Disney.

A long-term goal is for the company to pair wireless and DirecTV satellite data to learn more about consumers and charge higher rates to advertisers.

Warnermedia plans to offer a cheaper, ad-supported version of HBO Max in 2021.

Earlier this week, Verizon announced it would give a free year of Disney+ to its unlimited data customers.

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