Barbie turns 60, remains mattel best performing brand


A hall of fame list of toys Hot Wheels, magic 8-ball, Matchbox, Superman, Batman, Chatty Cathy, Jack-in -the-Box and way more and one brand is doing the most to help keep them all around.

“Barbie” perhaps “the” fashion doll icon of the 20th century continues to help Mattel’s bottom line and reverse its fortunes.

Sales of Barbie during the first quarter of this year were up seven percent overall, and 13 percent in “constant currency”, which doesn’t count foreign exchange fluctuations.

First quarter stock prices were also up 12 percent.

Mattel had worries over the Fisher-Price division’s recall of “Rock and Play Sleeper”.

But barbie’s 60th birthday, new careers like robotics engineer and appearing in the upcoming “Toy Story 4” gives hope to Mattel’s longer life.

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