The 48th annual Beef-a-Thon took place this afternoon to raise funds for the National Multiple Sclerosis Society.
It is an annual telethon in which local cattle feeders team up with the MS Society and it has continued to thrive since its inception in 1970.
The fundraiser has raised thousands of dollars each year to help create a world free of MS.
Phones rang off the hook today in the Abuelo’s Party Room as callers bid on donated sides of beef and other great prizes during the live auction-by-phone telecast.
We spoke with Brent Patterson, the Manager of Leadership Events for the MS Society, about the importance of Beef-a-Thon and why it has become an institution.
“I think it’s not just about the importance of the fundraising,” Patterson said. “I think it’s the awareness as well. Each time you talk to a different feedlot, one person or another within their organization has a connection to MS and that’s what brings all them back year after year, not only to be a part of the community but because of their connection to the cause and wanting to give back.”
According to the National MS Society, 2.3 million people are living with MS worldwide.
Their website said the rare disease is believed to be caused by the immune system attacking the central nervous system and treatment is expensive.
For those living with MS, events like Beef-a-Thon can serve as a beacon of hope.
With the help of many local businesses generously donating products, volunteers donating their time and plenty of buyers opening their wallets, this year’s proceeds will go to help researchers find a cure to end MS.
Patterson said each year there are more drugs available for those diagnosed with MS and funding for critical research is essential in helping people to live their best lives.