(NBC News) This will be an especially difficult week in Newtown, Connecticut.
This Friday will mark a full year since the massacre at Sandy Hook Elementary that took the lives of 20 young students and six faculty members at the school.
On Monday family members of the victims and community leaders reached out to the media and the nation asking for respect, reflection, and some time alone.
"In the midst of our grief we have come to realize that we want our loved ones to be remembered for the lives they lived and how they touch our hearts," said Krista Rekos whose daughter Jessica was killed in the attack.
It's a powerful message of strength that comes from the honesty and simplicity of those who delivered it.
"We ask that you understand that each of us, each family is unique in our own experiences following this tragedy. And we each have our own voice and perspective, said mother Joanne Bacon whose daughter Charlotte was killed.
Something they hope to share on a website they've come together to create.
"MySandyHookFamily.org allows people the opportunity to honor those killed.
Also on Monday, community leaders held a news conference where they too echoed family messages that the media attention is not wanted or welcomed this week,
"We ask that you consider performing an act of kindness or volunteering with a charitable organization in your own local community. We hope that some small measure of good may be returned to the world, said Newtown First Selectman Pat Llodra.
Thursday night, on the eve of the horrific anniversary, grieving families will send one more simple but strong message.
A candle light vigil as evidence that the light of those lost will never fade.
Out of respect for the survivors and families of the victims NBC News has decided not to broadcast from Newtown on the anniversary.
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