Monday marks AMBER Alert Awarness day, as the nation recognizes the 18th anniversary of the tragic kidnapping and murder of Amber Hagerman.
Locally, Robin Frisk, an IT Specialist with TxDOT knows a thing or two about AMBER alerts.
"They contact me day or night, 24 hours a day, and I put the message on the signs as soon as they contact me," Frisk said.
She can update the signs at any hour, and it can even be done from her home.
Frisk and those at TxDOT are just one of the partners the Department of Public Safety relys on to get the word out.
The Texas Lottery Commission, the Amarillo Police Department, The Banker's Association, The National Weather Service and each person that sees the alerts help them out.
"Of course, you know, our goal is to recover every missing or exploited child. And we can't do that by ourselves. That's why we rely on the public, and the media. You know, there's a lot more eyes with them then there are with us," Trooper Chris Ray with the Department of Public Safety said.
Texas led the nation in developing the AMBER alert program back in 1996 after Amber Hagerman was kidnapped in Arlington.
It started as a program in the DFW area, then Governor Rick Perry created a statewide AMBER alert program in 2002. Now it exists in every state to help find missing kids, before it's too late.
"We turned something bad into something good," Ray said.
And for Frisk, that's certainly true.
"We have had children found from the messages on the signs," Frisk said.
124 children to be exact. That's the number of kids that have been found to date, through the Texas AMBER alert program.