None of Matt Darby's horses finished first in last weekend's Kentucky Derby, but his business certainly came out on top.
"My phone hasn't stopped ringing. Ever since. I've done as much business over the last week or week and a half as I had the entire two months prior," Darby said.
Darby's created Speed Silks. They're aerodynamic uniforms for horse jockeys.He ended up outfitting four jockeys in the Kentucky Derby.
The business is young. Darby got business training from the WT enterprise center, after winning the Enterprize Challenge in 2013. He just started selling last August.
"I'm really proud of Matt and Darci and the company that they've started," David Terry, Executive Director of the WT Enterprise Center said, "The incubator works when somebody has proof of concept. They have sales, they have investment, they have customers that they're selling to and then we help them to grow that business."
And growing is exactly what Darby's business is doing.
"Just being in the race, and being able to promote our product by attaching it to the names of these big horses, these big trainers, these big owners. That's what really got the business rolling in," Darby said.
So for Darby, it's not so much about winning, but just getting in the race.