PepsiCo's Doritos brand gave two fans the opportunity to put their talent on display when their homemade Doritos ads aired in front of a global audience during Sundays Super Bowl XLVIII broadcast, one of the most-watched television events in the world. The creators of both winning ads will now go on to work with Marvel Studios on the set of Marvels The Avengers: Age of Ultron - the highly anticipated sequel to the 2012 blockbuster movie Marvels The Avengers - and will compete for a $1 million (U.S.) grand prize. The consumer-created ad with the highest number of total fan votes on www.doritos.com will win its creator the $1 million, and the runner-up, selected by the Doritos brand, will receive $50,000 (U.S.). The grand prize winner will be announced on Feb. 3, 2014.
The two ads that aired were:
· Time Machine by Ryan Andersen, Scottsdale, Arizona, United States
· Cowboy Kid by Amber Gill, Ladera Ranch, California, United States
There has been tremendous enthusiasm around the world for all five of our finalists and we couldn't be more thrilled with how consumers have rallied behind their favorites during the voting process, said Ram Krishnan, vice president of marketing, PepsiCos Frito-Lay division. While fan votes picked one winner, the Doritos brand had a tough time picking our second winner, so we ultimately decided to go with the ad that generated the second highest votes. Were extremely proud of our two winners and look forward to revealing who will win the $1 million grand prize.
This is the latest installment of the Doritos Crash the Super Bowl contest, which has been held for the past seven years in the U.S. Since it began in 2007, the annual contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. This year, Doritos opened up the contest to fans from around the world where Doritos tortilla chips are sold, attracting more than 5,400 submissions from 30 countries.
The two winning ads that aired were among five finalist ads selected by a qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment - Chairman Emeritus of Marvel Studios and co-creator of such Super Heroes as Iron Man, Spider-Man and others. One of the winning ads was selected by worldwide consumer votes on www.doritos.com and the other by the Doritos brand.
Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his six-year-old-son to create Time Machine. The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips - a time machine that conveniently only runs on Doritos tortilla chips.
Gill is an Orange County, Calif.-based writer, producer, mom of two and creator of Cowboy Kid. The commercial centers on a classic case of sibling rivalry for a bag of Doritos tortilla chips. As two brothers race toward the bag, the younger brother saddles up to reach the bag of Doritos tortilla chips first.
Each of the five Crash the Super Bowl finalists won an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watched the game from a private luxury suite, where they tuned in to learn which finalist ads aired. The three finalists whose commercials did not air during the broadcast each won $25,000 (U.S.).
As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo leveraged its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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