Lara Cohen is the Head of TV Talent furthering the connection between Twitter and the Hollywood community. Passionate about TV, she acts as a creative consultant to stars helping them create Twitter content to support their shows and best engage with their fans. Working with press partners, agents, publicists and managers she encourages talent & their teams to incorporate Twitter into their long term career plans. Prior to joining Twitter, she was the Editorial Director at Us Weekly overseeing the editorial staff and booking covers and features. She worked at the magazine for 10 years. Follow her (and her musings about the Real Housewives) @larakate
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