Apparently, that's a good thing. The ALS Association has raised $79.7 million over the last four weeks to help raise awareness about this fatal disease.
ALS, also known as Lou Gehrig's disease, is a disorder affecting nerve cells in the brain and spinal cord.
For sufferers of the disease, this challenge has been phenomenal. Not only because of the huge amounts of money raised for research through the ALS Association but, also because of the awareness.
Dennis Leazenby was diagnosed with ALS five years ago. The disease mostly affects his arms and hands. He says no two cases are alike.
"You don't know what to expect. I mean I don't know how long I'll continue doing as well as I'm doing. I think that's a lot of the reason why this awareness is so good because I used to have to explain to everybody what it was." Leazenby said.
Now he doesn't have to explain. The Ice Bucket Challenge is a major reason for that.
The nearly $80 million raised over the last month dwarfs the amount the ALS Association collected during the same time period in 2013. From July to August last year, they took in a total of $2.5 million.
In fact, in all of 2013, they raised only $65 million.