West Texas A&M University's Bateman Team is teaming up with Tatum Tough Foundation to Raise Awareness for Childhood Cancer. The team name is, "West Texans With Purpose."
The Bateman Competition is a national challenge dedicated to creating effective and compassionate public relations professionals. The team is given a national client, and tasked with researching, planning, executing and evaluating an entire month-long public relations campaign on a local level. This year, the client is With Purpose, a non-profit dedicated to raising awareness of the lack of funding and research for pediatric cancer treatment.
Through this campaign, the team hopes to inspire young people to make a difference in any way they can, whether it is by raising awareness or funds. WTAMU's Bateman team is teaming up with the Schulte family to help start their Tatum Tough Foundation. The team hopes that they can honor Tatum’s legacy and assist in raising awareness not only for her fight, but her continual victory over pediatric cancer through the Tatum Tough Foundation.
The Tatum Tough Foundation was started by the Schulte family after their 9-year-old daughter lost her fight to osteosarcoma, a form of pediatric bone cancer that currently has no cure. Their mission is to allow Tatum’s legacy to live on and help others. The foundation’s purpose is not only aimed at those battling cancer, but anything that requires or shows a #tatumtough attitude.
The Bateman Team is holding events to raise awareness and reach out to the community:
- February 20: Canyon Jr. High presentation with Shaylin Schulte
- March 1: High School Outreach at WTAMU
- March 2: Randall High School Presentation
- March 3: Tatum Tough Basketball Tournament in Perryton, Texas
- March 9: Amarillo Bulls Lemonade Stand
Campaign Facts: According to the research for the campaign, only 4% of the National Cancer Institute’s budget goes to researching treatments for pediatric cancer. The team chose to use “More than 4” as their campaign theme and hashtag #morethan4.