Steve Tihanyi, and James Bell, of General Motors, have some behind the scenes secrets from this weekend's huge blockbuster.
Steve Tihanyi, General Director Marketing Alliances, Services & Branded Entertainment, General Motors Company
Steve Tihanyi is responsible for strategic development and tactical execution of all GM branded entertainment initiatives working with major studios, television networks and producers. Global auto shows, licensing and vehicle management also fall under his preview. Additionally, he oversees key marketing alliances such as the NFL, Major League Baseball, NCAA and the GM Test Track at Disneys Epcot World. Prior to returning to GMs Detroit headquarters, Tihanyi had been in the North Central region serving as the Regional Divisional Marketing Manager for the Cadillac, Hummer and Saab brands managing all marketing activity across 11 states working closely with the retail dealer network.
James Bell, Head of Consumer Affairs, General Motors
With over 17 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, dealers, and the every-day car shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. Bell also oversaw the companys consumer communication efforts through social media and viral marketing platforms. In addition, he served as the companys chief spokesperson with the media and has been featured on national television news shows on CNN, Fox News, CBS, NBC, national and local talk radio, as well as within the pages of both respected newspapers and automotive trade publications. James also served on the board of directors for the Motor Press Guild in Los Angeles and was President of this revered organization, the largest of its kind in the U.S., in 2010 and 2011. He holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.
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