Better Homes and Gardens and BrandSpark International, an independent market research firm, have announced the winners of their Sixth Annual Best New Product Awards, which is the leading consumer-voted packaged goods awards program in North America. They surveyed 80,000 consumers to find out which products people liked the most and would buy again. In addition to the winning products, the American Shopper Study uncovered some valuable shopping statistics, such as:
- 76% of American shoppers like trying new products, with 72% saying they look for new products that will make their life easier.
- Roughly 70% of Americans say they would be willing to pay more for a new product if it was better than the current selection of similar products.
- 76% of Americans say they are always looking for ways to reduce spending on everyday items and 68% say they often postpone making purchases until they spot a good deal.
- 66% of shoppers believe that research and development is regularly leading to better beauty products
For 2014, there are 91 winning products and in interviews on Tuesday, April 8th, Ellen Miller, Fashion and Beauty Director of Better Homes and Gardens will share her favorite beauty, health, and personal care winners including American shoppers picks for the best new products, like the Best Face Serum,the Best Teeth Whitening Kit and the Best Hair Conditioner- all to help you shop smarter and find products that get results without breaking the bank.
Ellen Miller is the Fashion and Beauty Director of Better Homes & Gardens (BHG) magazine. Before joining BHG in 2011, Miller most recently served as the Beauty Director at SHAPE where she was responsible for beauty content in the print and digital editions. Miller began her career as a fashion assistant at GQ, and got a beauty education at her next positions at Allure. She has served as a beauty and fashion expert on The Today Show, CBS Early Show, The Better Show, The Dr. Steve Show, NY Live and for local television news programs across the country. Miller graduated with a Bachelor of Journalism from the University of Missouri. She lives in New York City.
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