- Whether you're 26 or 56, planning your financial future can be overwhelming.  Often the amount of information and complexity of options that exist leave many Americans not knowing where to start. A big step in the right direction is choosing a financial professional that can provide guidance on how to set financial goals and put plans in place to achieve them.
Most Americans don't work with a financial professional even though those who do are more likely to feel confident about achieving financial goals, engage in good financial planning practices  and make better investment choices. According to a recent Prudential study, 65 percent of Americans don't work with one.

Caroline Feeney, President of Agency Distribution for Prudential can help  get over the fear of choosing a trusted advisor and start getting your financial house in order.
Caroline's tips include:

Focus on the "Big Picture" - A good advisor will give you the framework to weigh each financial decision in relation to its short and long-term effects on your overall goals.
Set Measurable Goals - Specificity can help shape a successful, well-focused plan
Share the full story - Getting an accurate plan in place is incumbent on knowing all the details, such as debt, income, expenses and investments to name a few.
Ask for a referral - Friends, family members or other professionals like accountants may be able to refer you to a good financial professional.
Put a team in place - Continuous financial, tax and legal developments demand the expertise of more than just a financial professional. You should also consult with legal and tax advisors.
Monitor and adjust - Working with a financial professional doesn't mean yielding control of your finances.  Make sure that you monitor the performance of your portfolio. 

Caroline Feeney, President of Agency Distribution, Prudential is president of Agency Distribution, Prudential's national sales organization comprised of financial professionals and financial planners, who represent the companys face-to-face proprietary distribution system for insurance and investment products.  She joined Prudential in 1993 and spent several years in various field sales management positions where she was consistently recognized as a leader among her peers. From 1998 to 2000 she served as the Vice President and Chief of Staff to the President of Retail Distribution. This led to her appointment as Vice President of Sales Professional Development in 2000, with responsibility for the training of Retail Distributions sales force. Following this assignment, Caroline was promoted to Vice President of Recruiting and Development, managing the national recruiting and selection processes for field sales positions, and the training and development of all field managers, financial professionals and planners. In 2006, Caroline moved into the role of Territorial Vice President, Eastern Territory where she had oversight for 14 agencies in 9 states. Feeney was appointed President of Agency Distribution in 2012. Under her leadership, the business realized record breaking numbers in 2013 across several key areas such as financial professional headcount growth, military hiring, four-year retention rate and sales results (especially in Life and Investment sales). Caroline is Chairman of the Board of Pruco Securities, LLC and President of Prudential Insurance Agency, LLC. In 2011, Caroline was the recipient of the Garden State Woman Education Foundation Corporate award.  In 2013 she was honored with the Trailblazer award by the National Council for Research on Women and she was also designated Prudentials Working Mother of the Year by Working Mother Magazine. Caroline is Chairman of the Board of Pruco Securities, LLC and President of Prudential Insurance Agency, LLC. She is very involved in the financial services and insurance industry, and is frequently featured as a main platform speaker at events such as the General Agents and Managers Association (GAMA) annual meeting.  Feeney is a member of the National Association for Female Executives (NAFE) and serves on the Executive Roundtable; The American College Board of Trustees, and also serves on the Executive Committee of the Board. She was the featured commencement speaker for The American College Knowledge Summit in November, 2013. Feeney has an undergraduate degree from Bucknell University and an MBA from Columbia University. She holds the Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) designations.


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