Promoting "Poop Power"

By NBC News

Published 01/28 2014 04:59PM

Updated 01/28 2014 05:02PM

(NECN)  Vermont's Green Mountain Power hopes a new, talking animatronic cow will get the utility more attention for its renewable energy program dubbed "Cow Power." 

The initiative now includes 16 dairy farms that invested in power-generating machinery on their properties.

That equipment captures methane gas from manure and converts it into enough electricity for 3,000 homes.

170 children from around Vermont suggested names for the mascot, which is housed at GMP's Energy Innovation Center in Rutland. Jared McGee, a student at the West Rutland Elementary School, and Dillon Brigham, who attends the Danville School, both told the utility the cow should be named Electra.

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