Levar Burton's $1-Million 'Reading Rainbow' Effort


Published 05/30 2014 05:36AM

Updated 05/30 2014 05:38AM

Levar Burton was hoping to raise a million bucks to bring back popular children's show "Reading Rainbow."

He did that and more in just a day.

The '"Reading Rainbow" host launched a Kickstarter campaign online Wednesday asking people to donate to his effort to revive the PBS show as a web series.

He gave himself a little more than a month to raise a million dollars but surpassed that goal in less than 24 hours and is still pulling in funds.

"Reading Rainbow" originally ran from 1983 to 2006.

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