US Child Obesity Rate Plummets 43%

This morning, a big step forward in the battle against childhood obesity.

A new study using federal data says obesity in children between the ages of 2 and 5 has dramatically decreased - over 40 percent in a decade. While exact reasons are unclear experts say it's a promising sign.

This report comes out just as the First Lady's "Let's Move" program to improve kids fitness levels and eating habits marks its 4th anniversary.

And now there's a new push, the administration is proposing rules to stop marketing products in schools that the government says are not good for kids. Companies would no longer be allowed to use logos of high-calorie products such as regular soda on cups, vending machines or posters.

Which could mean a change to the iconic soft drink-sponsored school sports scoreboards that pop up almost everywhere.

That's sure to fuel the complaints of some "Let's Move" critics, who say government needs to back off when it comes to what we eat and drink.

In answer to the nanny state question, the administration says it distinguishes between adults and children.

And that the "Lets Move" program defers to local controls and local officials, but that government has an obligation to try to assure that the foods and drinks served in schools are healthy. 

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