Think Before Giving for Pink

- AMARILLO -- The month of October is Breast Cancer Awareness Month. But not everyone pushing you to go pink is doing it for the cause.

Janna Kiehl over at the Better Business Bureau says some people try to take advantage of the pink fundraising with a process known as pinkwashing.

Because of this, they recommend that you do your homework before making purchases of items claiming to be giving to breast cancer groups.

They say that the pink ribbon logo is not officially licensed and can be copied by people who may not be donating any money.

In fact they say pink packaging really doesn't mean that much, as one BBB office found.

They say in some instances, very little money actually went to breast cancer organizations.

"It's real easy to ask a charity or a company how much of your money will go to the cause. And that should be disclosed, either on the packaging or on their website. It should be very easy to look up," Kiehl said.

She also warns about sound-a-like organizations that seem to come out of the woodwork this time each year.

And she says some of those companies give pennies on the dollar when they do support groups.

The BBB also says to never give cash if someone approaches you in person. And that it's best to write a check to the organization.

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