It happened on New Mexico 209, near the intersection with Curry Road 21.
The Curry county sheriffs office says the driver of a 1996 Cadillac which was traveling southbound, hit another driver in a Ford Focus head on in the oposite lane of traffic.
The driver of the Cadillac, Joe Cooper, 76, died at the scene.
The driver of the Ford Focus was taken to the hospital in Lubbock in unknown condition.
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