Coca-Cola Buys Stake In Monster Energy


Published 08/15 2014 08:54AM

Updated 08/15 2014 08:56AM

Coca-Cola is taking a big gulp of a popular energy drink.

The company announced it is buying a 17-percent stake in Monster, and that the two will swap ownership of some brands.

The deal is worth more than $2-billion.

It will allow each company to focus on its core strengths.

Coca-Cola will give Monster its energy drink brands, like Nos and Full Throttle.

In exchange, the non-energy drinks that Monster produces -- including Hansen's Natural Sodas and Peace Ttea will become part of Coca-Cola's portfolio.

The move also expands Monster's access to Coca-Cola's distribution network.

A deal between the two companies has been rumored for some time.

Coca-Cola is trying to reposition itself as Americans drink less soda.

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